Webkinz Friends was Ganz’s take on the Facebook game model. By taking the core concepts from Webkinz, such as pets, building and customization, the world was redesigned to work with the social platform.
Lead Game Designer
Throughout the life of Webkinz Friends, I was the lead game designer. During pre-release development, my role was to design craft the game to be in line with the world of Webkinz and the vision of Ganz. Once the game was live, my focus shifted on content creation, game balancing and event planning to keep players engaged.